Of late, there has been an inundation of insurance ads on American television. GEICO, State Farm, Progressive and AllState are going all out to rope in as many customers as possible. Every second advert is an insurance message. This is because accident rates have gone down (partly due to better-built cars, partly due to an aging—and thus slower-driving—population), and claims have thus decreased. Since there's suddenly more money to be made, everyone's trying to grab a bigger share. The quickest way to do that is by ramping up your television ads.

But selling insurance can be the most boring job ever, the ads try to pack in a fair amount of humor as well. I don’t have many good words to say about GEICO since I went from being a GEICO customer to Progressive because of a few reasons. However, GEICO’s ads continue to remain the best ones among all insurance companies.

The humor is deliberately ambiguous or downright stupid and oddball. The only purpose behind it seems to make us remember yes , that’s the stupid ad belongs to GEICO. Their ones with the cockney speaking lizard are funny because it is a classic sight gag. More importantly, the theme remains light-hearted whereas other ads exploit the fear of accidents where the product kicks in.

However, it is the volume of ads that's so astonishing and annoying.